8 Best Instagram Marketing Tips For 2021
Do you want to know Instagram marketing tips for 2021? According to an estimate, more than 90% of Instagram followers have some business, and Instagram has an advertising audience of 1.6 billion. The marketing trend on Instagram is increasing, and researchers have observed a substantial increase of 76% in the last year.
Things have even much more changed than they were in the pandemic. Now people are more oriented towards online marketing and the use of social media platforms for marketing purposes.
Facebook was the primary marketing tool previously, but the latest estimates and statistics have to put everyone to shock. The way Instagram is getting popular among people is just incredible. The exciting thing is now businesses are super serious about the promotion and branding of their products or services on Instagram. Even 36% of the decision-makers visit Instagram to know more about the products or services they want to purchase.
Thus, whether you are a beginner or pro, you must learn how to use the Instagram business profile to promote and market your products or services. We will guide you from scratch, so we have gathered the list of top Instagram marketing tips that will enormously help increase your business’s visibility.
Let’s get started.
How to set up an Instagram Account
It is quite possible that you already have an Instagram account. But you should check whether it is an Instagram Business account or not? For the personal Instagram account users, there is an option through which they switch directly to Instagram Business account.
However, if you are a total newbie and are not aware of making an Instagram Business account, proceed with the following steps.
In case you already have an Instagram Business account, you no longer need to read the signup instructions and directly jump on to the Instagram marketing tips.
Download the Instagram App
Go to the Google PlayStore and type “Instagram” over there. You will see the logo of Instagram in the top search results. Download the app from there and complete the installation process. In case you use iPhone, you should go to the Apple app store or proceed with APK file installation.
Proceed with the signup process
When you open the app, you will see various options that will ask you to give your basic information. If you are an iOS user, the first option that will appear to you will be “Create New Account,” However, the android users will have to give their name, phone number, and email addresses to complete the registration process.
After the verification of your email address or phone number, you will create your username and password.
The account is ready; now, you should alps give particular importance to the profile customization.
Switch to a business account
Now it is time to convert your account into a business account. For this purpose, go to the profile and click on Settings. You will see the Account menu option, “Switch to a professional account,” here, you can tap business.
Now you have successfully created the Instagram Business account. Do not forget to follow the prompts at the end.
Instagram Marketing Tips That You Must Consider In 2021
In the upcoming lines, you will read about the Instagram marketing tips that every small and large business must know and should never ignore if they want to bring their products and services in front of a massive audience.
So, let’s get started and see what’s a catch.
Opt for the business account
Do you know why we are over-emphasizing Instagram Business profile? Well, the fact is that you cannot use the other marketing tactics properly without a strong business profile.
Moreover, there are some features that you can only access with the business account and are not accessible on personal accounts. These features are mainly related to the marketing and promotion of your content.
Some of such features include:
- Instagram Advertisements.
- Call-to-action buttons on your profile.
- Instagram shopping & insights.
And much more!
Though Instagram also provides you with the option to create the Creator’s account. However, most marketers and influencers prefer to use business accounts. So going with the flow is better and is something that you need for your business.
In the above steps, we have already told you about creating the Instagram Business account; now it is time for you to consider the importance of an Instagram account and create one for you.
Understand your goals
What is Instagram marketing mean to you? Are you trying to build brand recognition or a solid follower base? What are your mission and vision? Every marketer should have a clear idea of what to express and how to make the right tools.
It is no secret that every marketer comes on Instagram with a different purpose, and this is where then the role of clear goals and ideas comes into the picture.
Let’s make it simpler,
When you thought about creating the business profile, what came into your mind?
You may have goals in your mind such as:
- Enhance the number of people that know about your business.
- Increase the engagement of the current customers.
- Ensure your business’s online presence ad visibility of your brand.
- Generate new leads
- Proceed with direct selling of the products using the call-to-action buttons to bring your website leads directly.
- We are maintaining the brand identity, etc.
After reading these goals, you can now figure out your plan and how it can help you market your business on Instagram.
Get to know about the target audience.
Keep in mind that the young boys and girls are the most active participants in Instagram activities, and most Instagram users have their ages anywhere between 18 to 29. It is also worth knowing that the US Instagrammers are the most active ones among the Instagram community. It gives you an idea that if you want to sell your products or services on Instagram and your target audience is the US population, you can find much potential.
In other words, Instagram is the most reliable tool to reach out to young Americans. It would help if you also kept this factor in mind while choosing the target ads’ audience.
Without knowing your suitable audience, you cannot specify who can benefit from your products or services.
Optimize your profile
Completion of the profile is the process that requires your smartness. You have only 150 words to explain yourself, your brand, and the quality of your products or services. Profile optimization is the primary factor that brings your brand in front of the right people and makes it easier for potential buyers to reach out to you.
Well, if you are confused about how you will express your brand in just 150 characters, here is the kicker for you.
There are some other fields on your Instagram profile that you can use to give people in-depth knowledge about your brand.
- You should add the correct name and 30 characters for it. The good news is that it appears in the search results.
- You can use another 30 characters to add the username, and it is also part of the search.
- If you have a business profile, you can also have the particular “Category” you can tell about your business. Remember that you have the option to use this space other than the bio section.
- You can also add the clickable URL of your website to take the people to your website directly.
- Another essential feature that makes a big difference is that you can add your contact information with a business profile, including your phone number, email, and address.
- Now the Instagram has also introduced call-to-action buttons so that the visitors will interact with you directly without any lengthy steps.
By following the tips mentioned above, you can optimize your Instagram profile page.
Carefully choose the profile photo.
When it comes to creating the first strong impression, we cannot deny the right profile photo’s role. Most businesses prefer using their logo as their profile image. It is a good idea, especially when you want to tell about your brand as soon as the visitors see your picture.
As an individual or small-scale business owner, you can also add your photo to the Instagram profile. If you do not want to add your picture, you can also add the image of any prominent person in your business.
If you are using a logo, then we recommend you fit it into the round format because the Instagram profile photo format is round. You should ensure the appearance of the whole logo in case it is square.
Create visually attractive and eye-catching content
The primary reason youth is crazy about Instagram is that it is a visual medium and has a lot of potential for visually engaging content. If you want to excel on Instagram, keep reading this article, Instagram marketing tips for 2021 and you should have the right photography equipment, including the camera’s excellent image designing tools.
The core of the matter is to keep your content as colorful and attractive as possible. The quality of your photos and videos should be HD, and they should clearly explain what you are trying to teach in the viewers’ minds.
Using only the images should not be your destination.
You can also use other visual media such as animations, GIFs, infographics, and much more.
The most important thing?
Keep in mind that you are not posting visuals to entertain people, but you have a bigger purpose: to promote your products or services.
Thus, make sure to associate the strong story with your content. People love to know the emotional story related to your brand, and this is something that you can also observe on TV commercials.
Having a straightforward story and powerful visual content can hit the viewers right off the bat. As a result, you will be able to establish a solid emotional connection. This connection, later on, transforms into mutual trust and confidence. So, if you have created crisp and eye-catching content, attach the strong brand story as well.
In this way, the people will unknowingly come to know of your brand, and you will enjoy the high engagement level of the followers.
Another significant advantage you can take by creating visually attractive content is that people will love to share your posts and appealing videos, helping you get more exposure.
Pro tips about what to post
If you are still confused about what you should post, here are a few tips for you.
- Share with the Instagrammers how your office looks from the inside. You can also discuss how your products got packaged and the manufacturing process.
- Use the multi-cut video format to share the basics about your products or services.
- Create short videos that explain your brand story.
- Make use of instructional videos and give people knowledge about why your products are essential.
- Never underestimate the power of user-generated content.
- Make sure that your videos should not be very long and tedious. Overall, the recommended length of each video is 1 second.
- Sometimes, you should understand the importance of text-based content only. You can also use the power of various typography techniques, such as hand lettering. The mighty hand lettering makes it possible for you to directly impact people’s minds using the power of fonts and colors.
You will get unstoppable visibility when you have enough compelling content so that the people will start sharing it on their stories.
Establish your unique brand identity on Instagram
Understand the culture of Instagram and see how crucial it is to focus on the colors and designs. Just imagine, will you consider any old and ancient photo on Instagram, no matter how excellent the caption is? Of course not, because this is something that you cannot expect from a platform like Instagram.
Thus, make sure to add the photos with matching and contrasting colors that show your smartness and creativity.
Suppose you want to understand the algorithm of Instagram in a few easy and simple words. In that case, you should pay special heed to consistency and make sure that all of your videos, infographics, and images are related to one another somehow. For example, it is better to display your logo at the top of the screen, and the same logo size should appear in each of the visual images and videos.
Let me tell you about the brand that is excellent in terms of consistency.
@themindfulmaison is a brand that has a consistent color scheme and an incredibly touching feel.
Never neglect the importance of concise captions
No matter how much people love to see the visual content, no one can deny the importance of short, compact, and brief captions. With Instagram captions, you can tell a lot about your brand, and thus they are beneficial in creating a unique brand identity.
Instagram provides you a maximum of 2200 characters to write compelling and killer captions, and yes, it is more than enough.
However, people can only read the first two lines of the captions that also appear in the search results, which shows that you can quickly grab people’s interest and desire if you use the power of storytelling. People will be motivated to read “More.”
It will work like an AIDA model. The first two lines of your post will grab the people’s attention and elevate the people’s interest. As a result, they will desire to read more, and in the end, if your content, products, and visual content have enough power to motivate the visitors, you will get more and more sales.
Here you may want to know what the best caption length is?
After carefully analyzing famous brands’ captions, we recommend that your captions’ word limit should be anywhere between 100-200 characters. This principle applies both to organic posts and Instagram brands.
Final Verdict
Do you feel you are already good at Instagram marketing and you no longer need to know more? Remember that the trends keep on changing, and adopting the flexible approach is the key to success. After reading these best Instagram marketing tips for 2021, you can easily understand these Instagram marketing tips can take your business to the next level.
Then, what is stopping you? Implement these strategies right now to see a considerable boost in your Instagram analytics. From here, real online success begins.
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