How to Build and Grow an Email List
To build and grow an email list is the most effective way to stay connected to your audience. Social media is great. But there’s something more personal about sending emails. This only works if you have target audience members that want to subscribe – you have to have their permission.
Since email subscribers come and go, it’s important to have strategies to continually grow your email list to make up for those that fall off the list occasionally.
Create an Attractive Opt-In
Creating an email list is like a little give and take. You give your audience something (a free webinar, free checklist, or free image, honestly anything) and in exchange, they provide their email contact information. You must disclose that you’ll contact them from time to time and they must agree.
Keep your opt-in information brief, attractive, and make sure it discloses all necessary information.
Add Sign-up Forms on your Website and Blog
Add sign-up forms on your website, blog, and social media pages. Make it seem informative and not a reason to sell to your readers. Show readers the value they’ll get out of signing up for your email list. By doing this you’ll grow your list organically, just by placing the form in strategic places.
Use Facebook Ads
Facebook Ads isn’t just to sell products or get more Facebook followers, you can use it to grow your email list too. Your Facebook ad can include a link to a landing page where users can opt-in to your offer, Whatever you are offering in exchange for the email contact information.
Offer ‘Bonus Information on your Blog
Create a blog post that offers just enough information to pique readers’ interests, but not enough that you give everything away. Once readers are intrigued, they’ll want to learn more. At the end of the blog post, you can post an offer to allow users to learn more or ‘get the ultimate checklist’ by providing their email address and allowing you to send periodic emails.
Create Gated Content
Don’t give everything on your website away ‘for free.’ Create gated content or content that requires users to provide their email addresses in order to access it. Like every other offer, make sure you are clear about why they are sharing their email information and ask for their permission to periodically email them.
Build and Grow your Email List the Right Way
When you grow your email list with these organic tactics, you’ll have a higher audience, and are more likely to keep your subscribers. Always give subscribers a way out though – they have to be unable to subscribe at any time. Yes, you’ll get people who agree to subscribe just to get the freebie and then they’ll unsubscribe, but that’s only a percentage of your audience.
Use these methods to grow your email list and see your revenue increase. Keeping an email list is a great back-up because you never know what could happen on social media. Users are blocked all of the time, which means no revenue if you don’t have other ways to get in touch with your audience.
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